MIMICA BUMP CAP
INNOVATION YOU CAN TOUCH
Innovation and creativity flourish when we focus on tackling the biggest challenges. Our BETTER UNITED ethos is never stronger than when we’re working with partners like MIMICA to solve problems like food waste and its impact on our planet
BENOIT HENCKES. CEO - UNITED CAPS.
A FRESH TAKE ON WHAT CAPS CAN DO
With our MIMICA integration for beverages we’re changing how the world thinks about caps. We’re helping to protect the world by reducing how often perfectly drinkable beverages are wasted and at the same time we’re opening up a whole new world of potential for brands to drive value.
With MIMICA integrated, your cap becomes a freshness indicator
Simply feel the surface of the cap to read. A smooth swipe means the beverage is still good. A bumpy swipe means it’s done.
SWIPE FOR FRESH
Nominated as one of the finalists in the pre-commercialized innovations category of the 2022 Sustainability Awards, the BUMP CAP technology was originally inspired by the notion that printed dates are not accessible to people with visual impairments and that a label that changed its texture if the contents were spoiled would be more useful for everybody.
Food waste is responsible for up to 10% of the world’s greenhouse gases
Using gel technology much more accurate than a ‘best before’ date we tackle this issue, extending shelf and storage life, it can be used on most perishable products including milk and juices.
SOLVING SUSTAINABILITY CHALLENGES
1. Solve Food Wastage
In the UK alone over 9.5 million tonnes of food and drink annually is unnecessarily wasted, costing the average UK household £470 a year. The BUMP CAP is designed to show the true longevity of the food. You can save more and waste less.
2. Reduce Carbon Footprints
Food wastage is responsible for up to 10% of global carbon emissions. Estimates based on verified data predict increasing the shelf life of perishable food by even 1 day alone could reduce all global greenhouse gas emissions by 0.3-0.4%; this equates to saving over 202.8 million tonnes of greenhouse gases from entering our atmosphere.
There is potential to safely increase shelf life of most perishable foods by at least 2 days.
3. Increasing brand loyalty
Wasting some of a beverage often makes consumers less likely to repurchase it or reduce purchasing frequency. Two thirds of consumers said they would buy larger bottles of juice, if they were able to finish them by the expiry date.
HOW IT WORKS.
Patented gel technology is embedded in the MIMICA BUMP CAP and activated upon first opening of the beverage. Without any physical contact with beverage contents, It uses time and temperature to accurately measure when the beverage spoils.
By responding to changes in temperatures, the BUMP CAP will enable you to keep your beverage for longer when stored correctly and reduce waste. BUMP CAP works both ways too, so if the beverage gets too warm for too long, the bumps will appear to warn you not to eat or drink it anymore.
UNITED WE STAND
Great brands from around the world have partnered with UNITED CAPS to create breakthrough closures, here’s some examples.