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With our MIMICA integration for beverages we’re changing how the world thinks about caps. We’re helping to protect the world by reducing how often perfectly drinkable beverages are wasted and at the same time we’re opening up a whole new world of potential for brands to drive value.
Simply feel the surface of the cap to read. A smooth swipe means the beverage is still good. A bumpy swipe means it’s done.
Nominated as one of the finalists in the pre-commercialized innovations category of the 2022 Sustainability Awards, the Mimica technology was originally inspired by the notion that printed dates are not accessible to people with visual impairments and that a label that changed its texture if the contents were spoiled would be more useful for everybody.
Using gel technology much more accurate than a ‘best before’ date we tackle this issue, extending shelf and storage life, it can be used on most perishable products including milk and juices.
In the UK alone over 9.5 million tonnes of food and drink annually is unnecessarily wasted, costing the average UK household £470 a year. The MIMICA CAP is designed to show the true longevity of the food. You can save more and waste less.
Food wastage is responsible for up to 10% of global carbon emissions. Estimates based on verified data predict increasing the shelf life of perishable food by even 1 day alone could reduce all global greenhouse gas emissions by 0.3-0.4%; this equates to saving over 202.8 million tonnes of greenhouse gases from entering our atmosphere.
There is potential to safely increase shelf life of most perishable foods by at least 2 days.
Wasting some of a beverage often makes consumers less likely to repurchase it or reduce purchasing frequency. Two thirds of consumers said they would buy larger bottles of juice, if they were able to finish them by the expiry date.